Display · Riccardo De Franceschi
Asset
Find the font. Find its kind.
CSSfont-family: 'Asset', sans-serif; font-weight: 400; font-style: normal; line-height: 1.1;
Asset is a free display font by Riccardo De Franceschi and Eben Sorkin, on Google Fonts since 2011. Among the 554 display faces on FontKind, Asset has an average x-height, is wider than 100% and, at its regular weight, is darker than 90%. Its thickest strokes are 9.6 times its thinnest: high stroke contrast.
01 / Light table
Laid on top of Diplomata SC
Asset on one light table with its two closest fonts, Diplomata SC (93 out of 100) and Diplomata (92). Diplomata SC is 36% lighter and 8% narrower, with an x-height 9% taller; Diplomata is 15% narrower and 24% lighter, with an x-height 9% taller.
Asset and Diplomata SC laid on top of each other.
Ink shared with AssetDiplomata SC…
Most different letters first; the figure is the share of ink the fonts have in common. Where the fonts agree the letters cancel to black: every white sliver is a real difference.
02 / Letters
The Asset alphabet
Capitals, lowercase, figures and signs · weight 400
Tap the letters you like, here and in other fonts, to find the fonts whose letters look most like them.
- &
- ?
- !
- @
- %
- (
- )
03 / Sizes
Asset at every size
1 weight (400) · six sizes, in your words
- 12 px
- 16 px
- 24 px
- 36 px
- 48 px
- 72 px
04 / Facts
Who made Asset, and can you use it?
- Designer
- Riccardo De Franceschi, Eben Sorkin
- Kind
- Display
- Styles
- 1 weight (400)
- On Google Fonts since
- 2011
- Character sets
- cyrillic-ext, latin, latin-ext, math, symbols
- Licence
- SIL Open Font License 1.1
Can I use it?
- Commercial use
- Yes.
- Logos
- Yes.
- Websites and apps
- Yes. Self-hosted or loaded from Google Fonts.
- PDFs and documents
- Yes.
- Changes
- Yes.
- Sharing the files
- Yes, but not for sale. With the licence.
Asset is under the SIL Open Font License 1.1. This is a plain summary, not legal advice: the licence itself decides.
Already in your apps?
- Google Docs
- Most likely. Under More fonts, in Sheets and Slides too. Google’s guide
- Word, PowerPoint
- No. Install it from Google Fonts first. Microsoft’s list
- Figma
- Yes. Built in, nothing to install. Figma’s help
- Canva
- Not verified. Search its font menu for Asset, or upload it with Canva Pro. Canva’s help
- Cricut
- Once installed. Design Space lists Asset under System. Fonts for Cricut →
From each app’s own font list or help pages, read on 28 September 2026.
05 / Measurements
Asset, measured
Taken from the font file's own outlines, regular style
- x-height
- 51.1% of the emlowercase x
- Cap height
- 63.0% of the emcapitals
- x / cap
- 0.81lowercase against capitals
- Width
- 129.3% of the emaverage lowercase
- Ink
- 73%letter box filled
- Contrast
- 9.59 : 1high stroke contrast
Where it stands among display faces
Ranked against all 554 display faces on FontKind
x-heightNear the middle of display faces
WidthWider than 100% of display faces
InkDarker than 90% of display faces
ContrastMore contrast than 99% of display faces
06 / Similar fonts
Fonts similar to Asset
Matched letter by letter · its own family apart
- Diplomata SC9336% lighter · x-height 9% taller · 8% narrower
- Diplomata9215% narrower · 24% lighter · x-height 9% taller
- Dynamo9126% narrower · less stroke contrast · x-height 4% taller
- Sprat Extended8165% lighter · 23% narrower · less stroke contrast
- Goblin One7933% narrower · less stroke contrast · x-height 6% taller
- Gravitas One7836% narrower · x-height 6% taller · 10% lighter
All 100 fonts similar to Asset →Compare side by side →Get Asset on Google Fonts
07 / Swap
Swap Asset without a jump
Running text within 3% of the width, x-height within 5%
None of the fonts that look most like Asset sets text to its width and x-height: a swap would move lines.
Fallback while it loads
Until Asset loads, this sets Arial in its place at 254.3% of its size, so running text keeps Asset’s width and lines keep their height: nothing moves when it arrives.
@font-face {
font-family: 'Asset Fallback';
src: local('Arial');
size-adjust: 254.26%;
ascent-override: 37.85%;
descent-override: 11.31%;
line-gap-override: 0.00%;
}
font-family: 'Asset', 'Asset Fallback', sans-serif;08 / Questions
Questions about Asset
Answered from its licence, Google Fonts and each app’s own font list
Is Asset free for commercial use?
Yes. Asset is under the SIL Open Font License 1.1 , which allows commercial use at any scale, logos, websites, apps and PDFs included.
How do I download and install Asset?
FontKind doesn’t host Asset’s files: it comes free from Google Fonts . On its page there, choose Get font, then Download all, and unzip the file. It holds a single font file. On Windows or a Mac, double-click each font file and choose Install, then restart any app that was open, Word included.
Is Asset in Microsoft Word?
Not until you install it: Asset isn’t one of Microsoft 365’s cloud fonts. Installed, it is in Word’s font menu and PowerPoint’s. For someone who hasn’t installed it, turn on Embed fonts in the file in Word’s save options: its licence allows that.
Is Asset in Google Docs?
Most likely. Search for Asset under More fonts in the font menu of Docs; added there, it is in Sheets and Slides too.
Is Asset in Figma?
Yes: Asset is in Figma’s font menu, in the browser and the desktop app, with nothing to install.
How many weights does Asset have?
Asset comes in one weight, Regular (400). Ask for bold and most apps thicken the letters themselves: a faux bold, not a drawn one.
Who designed Asset?
Asset was designed by Riccardo De Franceschi and Eben Sorkin. It has been on Google Fonts since June 2011. Riccardo De Franceschi also made Gravitas One, Contrail One, Emblema One and four more on FontKind.
What fonts are similar to Asset?
The closest in our letter-by-letter match are Diplomata SC (93), Diplomata (92) and Dynamo (91), out of 100. Next to Asset, Diplomata SC is 36% lighter and 8% narrower, with an x-height 9% taller. See all 100 fonts like Asset.