Serif · Jeremie Hornus
Bespoke Serif
Find the font. Find its kind.
CSSfont-family: 'Bespoke Serif', serif; font-weight: 400; font-style: normal; line-height: 1.1;
Bespoke Serif is a free serif by Jeremie Hornus, Theo Guillard, Morgane Pambrun and two more, from Fontshare. Among the 354 serifs on FontKind, Bespoke Serif has an x-height taller than 74%, is wider than 71% and, at its regular weight, is lighter than 62%. Its thickest strokes are 2.2 times its thinnest: high stroke contrast.
01 / Light table
Laid on top of Poly
Bespoke Serif on one light table with its two closest fonts, Poly (89 out of 100) and Rowan (88). Poly is 7% narrower and 13% heavier, with an x-height 7% shorter; Rowan is 5% narrower, with less stroke contrast.
Bespoke Serif and Poly laid on top of each other.
Ink shared with Bespoke SerifPoly…
Most different letters first; the figure is the share of ink the fonts have in common. Where the fonts agree the letters cancel to black: every white sliver is a real difference.
02 / Letters
The Bespoke Serif alphabet
Capitals, lowercase, figures and signs · weight 400
Tap the letters you like, here and in other fonts, to find the fonts whose letters look most like them.
- &
- ?
- !
- @
- %
- (
- )
03 / Weights
Bespoke Serif in 5 weights
5 weights, 300–800, with italics
- 300 Light, with its italic
- 400 Regular, with its italic
- 500 Medium, with its italic
- 700 Bold, with its italic
- 800 Extra bold, with its italic
04 / Facts
Who made Bespoke Serif, and can you use it?
- Designer
- Jeremie Hornus, Theo Guillard, Morgane Pambrun, Alisa Nowak, Joachim Vu
- Kind
- Serif
- Styles
- 5 weights, 300–800, with italics
- From
- Fontshare
- Character sets
- latin
- Licence
- ITF Free Font License 2.0
Can I use it?
- Commercial use
- Yes.
- Logos
- Yes. Even registered as a trademark.
- Websites and apps
- Yes. Your own, not as a font others pick.
- PDFs and documents
- Yes. Embedded so that it can’t be pulled out.
- Changes
- No. Not even subsetting, without ITF’s written consent.
- Sharing the files
- No. Only within your organisation.
Bespoke Serif is under the ITF Free Font License 2.0. This is a plain summary, not legal advice: the licence itself decides.
Already in your apps?
- Google Docs
- Not verified. Docs adds Google Fonts, and Bespoke Serif comes from Fontshare. Google’s guide
- Word, PowerPoint
- No. Install it from Fontshare first. Microsoft’s list
- Figma
- No. Bespoke Serif comes from Fontshare: install it first. Figma’s help
- Canva
- Not verified. Search its font menu for Bespoke Serif, or upload it with Canva Pro. Canva’s help
- Cricut
- Once installed. Design Space lists Bespoke Serif under System. Fonts for Cricut →
From each app’s own font list or help pages, read on 28 September 2026.
05 / Measurements
Bespoke Serif, measured
Taken from the font file's own outlines, regular style
- x-height
- 50.6% of the emlowercase x
- Cap height
- 70.0% of the emcapitals
- x / cap
- 0.72lowercase against capitals
- Width
- 54.3% of the emaverage lowercase
- Ink
- 40%letter box filled
- Contrast
- 2.24 : 1high stroke contrast
Where it stands among serifs
Ranked against all 354 serifs on FontKind
x-heightLarger than 74% of serifs
WidthWider than 71% of serifs
InkLighter than 62% of serifs
ContrastNear the middle of serifs
06 / Similar fonts
Fonts similar to Bespoke Serif
Matched letter by letter · its own family apart
- Poly897% narrower · x-height 7% shorter · 13% heavier
- Rowan885% narrower · less stroke contrast
- Donegal One8217% heavier
- Sentient828% heavier
- Martel81x-height 8% taller · 5% wider · less stroke contrast
- Neco817% narrower · x-height 5% shorter · less stroke contrast
All 100 fonts similar to Bespoke Serif →Compare side by side →Get Bespoke Serif on Fontshare
07 / Swap
Swap Bespoke Serif without a jump
Running text within 3% of the width, x-height within 5%
- Sentient82text 1.5% wider · x-height 0.8% shorter
- Habibi80text 2.8% narrower · x-height 4.6% shorter
- Bespoke Slab78text 2.4% wider · same x-height
- Brawler77text 0.6% narrower · x-height 2.8% taller
- Trykker76text 2.4% wider · x-height 2.3% shorter
- Recia76same text width · x-height 3.4% taller
Fallback while it loads
Until Bespoke Serif loads, this sets Times New Roman in its place at 118.3% of its size, so running text keeps Bespoke Serif’s width and lines keep their height: nothing moves when it arrives.
@font-face {
font-family: 'Bespoke Serif Fallback';
src: local('Times New Roman');
size-adjust: 118.30%;
ascent-override: 85.38%;
descent-override: 22.82%;
line-gap-override: 7.61%;
}
font-family: 'Bespoke Serif', 'Bespoke Serif Fallback', serif;08 / Questions
Questions about Bespoke Serif
Answered from its licence, Fontshare and each app’s own font list
Is Bespoke Serif free for commercial use?
Yes. Bespoke Serif is under the ITF Free Font License 2.0 , which allows commercial use, logos you can register as trademarks and your own websites and apps. But its files may not be changed, not even subset, nor passed outside your organisation.
How do I download and install Bespoke Serif?
FontKind doesn’t host Bespoke Serif’s files: it comes free from Fontshare , Indian Type Foundry’s library, and only from there. Download it from its page there and unzip the file. On Windows or a Mac, double-click each font file and choose Install, then restart any app that was open.
Is Bespoke Serif in Microsoft Word?
Not until you install it: Bespoke Serif isn’t one of Microsoft 365’s cloud fonts. Installed, it is in Word’s font menu and PowerPoint’s. On Windows, its weights beyond Regular and Bold show as fonts of their own, such as Bespoke Serif Light and Bespoke Serif ExtraBold. For someone who hasn’t installed it, save it as a PDF, which carries the font with it.
Is Bespoke Serif in Google Docs?
Probably not: the More fonts list in Docs draws on Google Fonts, and Bespoke Serif comes from Fontshare. Docs can’t add a font of your own, so set it in an app on your computer, such as Word, instead.
Is Bespoke Serif in Figma?
Not built in: Figma includes Google Fonts, and Bespoke Serif comes from Fontshare. Install it on your computer and Figma lists it.
How many weights does Bespoke Serif have?
Bespoke Serif comes in five weights: Light (300), Regular (400), Medium (500), Bold (700) and ExtraBold (800), each with an italic.
Who designed Bespoke Serif?
Bespoke Serif was designed by Jeremie Hornus, Theo Guillard, Morgane Pambrun, Alisa Nowak and Joachim Vu. Theo Guillard also made Zodiak.
What fonts are similar to Bespoke Serif?
The closest in our letter-by-letter match are Poly (89), Rowan (88) and Donegal One (82), out of 100. Next to Bespoke Serif, Poly is 7% narrower and 13% heavier, with an x-height 7% shorter. See all 100 fonts like Bespoke Serif.